Analisis Permintaan Ikan (Studi Kasus: Desa Semparuk Kecamatan Semparuk)
Analysis Of Fish Demand (Case Study: Semparuk Village, Semparuk Sub-District)
Abstract
The purpose of this research is to analyze the factors affecting the demand for fish in the Semparuk Sub-district. The samples in this study were the fish traders who settled and traveled in Semparuk village which amounted to 15 merchants, and the community as a consumer of fish as many as 60 respondents. Data analysis used statistical calculations with data processing techniques using software SPSS 25. The results showed that fish demand in Semparuk village was simultaneously influenced by price, income, and taste. The results of the data analysis in multiple linear regression resulted in an Adjusted R Square value of 0.824 meaning that variable prices (X1), consumer tastes (X2), and consumer income (X3) affected fish demand (Y) in Semparuk Village by 82.4 %. The remaining 17.6 % was influenced by other factors not included in the study.
References
Badan Pusat Statistik. (2019). Kabupaten Sambas Dalam Angka 2019. Badan Pusat Statistik Kabupaten Sambas. https://sambaskab.bps.go.id/publication/2019/08/16/9975cff138812f357fff8a2d/kabupaten-sambas-dalam-angka-2019.html
Kasmi, M. (2014). Faktor – Faktor yang Mempengaruhi Permintaan dan Penawaran Ekspor Ikan Hias Injel Napoleon Pomacanthus Xanthometapon di Sulawesi Selatan. Jurnal Galung Tropika, 3(2), 54–70. http://dx.doi.org/10.31850/jgt.v3i2.78
Mankiw, N. G., Quah, M., & Wilson, P. (2014). Pengantar Ekonomi Mikro (Edisi Asia). Jakarta : Penerbit Salemba Empat.
Noor, H. F. (2011). Ekonomi Manajerial. (Edisi 3). Jakarta : PT. Raja Grafindo Persada.
Rosyidi, S. (2014). Pengantar Teori Ekonomi Pendekatan Kepada Teori Ekonomi Mikro dan Makro. Jakarta : PT Rajagrafindo Persada.
Syafriadi. (2016). Pengaruh Selera dan Pendapatan Pelanggan Terhadap Kemampuan Beli Pelanggan di Restoran Mcdonald’s Kualanamu Sumatra Utara. Jurnal Ilmiah Research Sains, 2(2), 1–13.
Copyright on articles was retained by the respective author(s) without restrictions. The author grants the journal its first publication rights with the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. This means anyone is free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided they give appropriate attribution to the original author(s).