Implementasi Pendampingan Peningkatan Minat Beli Ulang Dalam Pengembangan Pelayanan Usaha Menengah
Implementation of Assistance to Increase Repurchase Interest in the Development of Medium Enterprise Services
Abstract
This service journal is the output of community service activities that have a topic on customer service by involving the role of students in it. Where this activity aims to provide an overview to students about the application of learning during the lecture process and as another form of guidance to students and the community where this programme takes place. The location of the service is located in the sub-district of Gresik. There are several planning steps that have been conceptualised to support this activity. At the time of implementation, it was found that one of the various obstacles faced was the lack of understanding regarding adequate facilities to support activities and marketing methods that could support increased repurchase interest in medium business development activities which were planned to focus on online and offline-based development. From the activities that have been carried out involving product users, the implementation of activities that have been agreed by both parties is considered to have an influence on increasing repurchase interest.
References
Alimin dan Tim. (2022). Manajemen Pemasaran (kajian Pengantar di Era Bisnis Modern) (1st ed.). Several Literindo kreasi.
Arasy. (2015). Di Desa Tri Tunggal Kecamatan Babat Lamongan. JProsiding Seminar Nasiona Urnis Bisinis, 64–68.
Avandia Yovan Ari Krisma, Arnold Eron, F. A., I Made Wellya Supratistha Kardika, Rachel Graceya Emanuella, Yohanes Christiawan Atmaja, & Citra Yayu Palangan. (2023). Pemanfaatan Teknologi Informasi Dalam Meningkatkan Minat Konsumen Pada Usaha Pecel Lele Pak Marno. GIAT : Teknologi Untuk Masyarakat, 2(1), 57–68. https://doi.org/10.24002/giat.v2i1.7198
Covid-, M. P., Marantika, A., Hasan, S., & Apriani, E. (2021). Pendampingan Peningkatan Pemasaran Usaha UMKM Melalui Media Online di Kabupaten Kampar : Strategi. 1(1).
Firmansyah, M. A. (2019). Pemasaran Produk Dan Merek (Planning & Strategy). CV. Penerbit Qiara Media.
Hadion Wijoyo, T. (2021). Pengantar Bisnis. Insan cendikia mandiri.
Hamzah, A. (2019). Penelitian Berbasis Proyek, Metode Kuantitatif, Kualitatif, dan R&D (Research & Development). Kajian Teoritik & Contoh - contoh Penerapannya. (1st ed.). CV.Lestari Nusantara Abadi.
Hamzah, A. (2020). Metode Penelitian Kualitatif. Rekonstruksi Pemikiran Dasar Natural Research (1st ed.). CV.Lestari Nusantara Abadi.
Harsasi, M. (2014). Pengembangan produk (1st ed.).
Hasanah, A., Pramitasari, D. A., & Ulum, B. (2023). Pendampingan Pembuatan Laporan Cash Flow dalam Mengelola Keuangan Rumah Tangga di Jalan Siwalan Manyar Gresik. 8(2), 233–240.
Hermawan, A. (2017). Kumunikasi pemasaran (Adi Maulana (ed.); 1st ed.). Erlangga.
Hidayatulloh, A. H., Kristiana, R. D., Prabowo, A., Geza H, A., Muflihati, I., & Suhendriani, S. (2022). Penerapan online & offline marketing terstruktur serta perbaikan desain kemasan guna meningkatkan daya saing UMKM King Keripik di Kabupaten Batang. Riau Journal of Empowerment, 5(1), 1–12. https://doi.org/10.31258/raje.5.1.1-12
Jonathan, S. (2011). Mixed Methods Kualitatif and Kuantitatif (1st ed.). Pt. Elex Media Komputindo.
Kotabe, H. (2011). Global Marketing manajemen (5th ed.). John Wiley & sons Inc.
Kristianada, V., Simanjuntak, C. M., Frittandi, F., Nugroho, D. K., Wardana, A., Pasaribu, P., Caroline, C., & Christina, C. (2021). Pendampingan Pengelolaan Bidang Pemasaran Usaha Mikro Kecil Menengah (UMKM) Toko Irma Jenoong, Bandung. Surya Abdimas, 5(3), 302–311. https://doi.org/10.37729/abdimas.v5i3.1261
Mubaraq, Husni., A. F. S. (2023). Peran Lokasi, Kualitas Produk dan Harga Terhadap Minat Beli Ulang. 1(1), 27–40. https://journal.univgresik.ac.id/index.php/adaptif
Pasaribu, M. K., Larasati, A. N., Siahaan, D. F., & Manik, B. (2023). Upaya Peningkatan Penjualan pada UMKM Tahu Sumedang Putri Deli Medan melalui Kemasan Ramah Lingkungan dan Strategi Digital Marketing. Bima Abdi: Jurnal Pengabdian Masyarakat, 3(1), 57–67. https://doi.org/10.53299/bajpm.v3i1.275
Pratiwi, K. A., Andini, D., & ... (2022). Pengembangan Usaha Sembako Di Kampung Anyar Kabupaten Buleleng Bali. Ruang Cendekia: Jurnal …, 1(1), 20–31. https://jurnal.arkainstitute.co.id/index.php/ruang-cendekia/article/view/15
Prayoga, D. S., Oktaviani, R., Hermawan, A., & Malang, U. N. (2023). Penguatan Bisnis UMKM Kue Karisma di Kota Malang melalui Pendampingan Manajemen Usaha. 1(9), 2010–2021.
Puspitasari, D. I., & Abror, H. (2022). Pemanfaatan Digital Marketing Untuk Optimalisasi Pemasaran Produk UMKM Di Masa Pandemi Covid-19 ( Desa Gesang Kecamatan Tempeh Kabupaten Lumajang ). 19, 1–7.
Rahmawati, D. (2021). Bisnis Usaha Kecil Menengah - Akuntansi, kewirausahaan, dan Manajemen Pemasaran (2nd ed.). Graha Ilmu.
Sri handaru Yuliati. (2014). Studi Kelayakan Bisnis. Universitas Terbuka.
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif dan R&D (2nd ed.). Alfabeta.
Suharyono, I. J. S., & Kusumawati, A. (2014). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 15(1), 1–10.
Suryana, P., & Dasuki, E. S. (2013). Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang. Trikonomika, 12(2), 190. https://doi.org/10.23969/trikonomika.v12i2.479
Syafii, M., & Arifianti, S. (2023). Pengaruh Price, Trust dan Perceived of Risk Terhadap Keputusan Pembelian Menggunakan Aplikasi Shopee. Adaptif Manajemen dan Bisnis, 1(1), 190-202.
Syamlan, A. F., & Ilham Rachmad, Rusdiyanto, Burhan Umar, S. M. (2022). Pengelolaan Iuran PKK Warga dan Peran Kepala Rukun Warga : Perspektif dan Keterlibatan Masyarakat di Kelurahan. 2(1), 1–15.
Syamlan, A. F., Soelistya, D., & Ilham, R. (2023). Analisis Kendala Pengembangan Pertumbuhan Produksi Perusahaan Semen dan Struktur Keuangan terhadap Kinerja SCM di Periode Pandemi Analysis of Obstacles to Cement Company Production Growth Development and Financial Structure on SCM Performance in the Pande. 6(2), 1–19.
Syamlan, F., Ilham, R., Burhan, U., Gresik, U., Manajemen, P. S., Ekonomi, F., & Gresik, U. (2022). Persepsi Dan Peran Warga Terhadap Kepemimpinan Kepala Rukun Warga Dalam Pengelolaan Iuran PKK Warga Di Lingkungan Kelurahan Sidokumpul Gresik Jawa Timur. 1(1), 39–53.
Tjiptono, F. (2017). Pemasaran Strategik (2nd ed.). Andi.
Undang-Undang Republik Indonesia Nomor 20 Tahun. (2008). Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. 1.
Wijoyo, H., Sunarsi, D., Cahyono, Y., & Ariyanto, A. (2021). Pengantar Bisnis Lanjutan (Vol. 6, Issue August).
Copyright (c) 2023 Hippocampus
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors submitting manuscripts do so with the understanding that if accepted for publication, the copyright of the article will be given to the Hippocampus. Copyright includes the right to reproduce and transmit articles in all forms and media, including reprints, photographs, microfilm, and other similar reproductions, as well as translations.
The editors of the Hippocampus make every effort to ensure that no false or misleading data, opinions, or statements are published in the journal. However, the content of articles and advertisements published on Hippocampus is the responsibility and responsibility of the authors and advertisers respectively.
Users of this website will be licensed to use the materials from this website in accordance with the Creative Commons International License 4.0 (CC-BY-SA). No fees are charged. Please use the appropriate materials.
Copyright by Hippocampus: Jurnal Pengabdian Kepada Masyarakat uses the latest version of the CC-BY-SA license, which grants the most extensive rights to authors. All articles published by Hippocampus are considered to have been released under the Creative Commons International License 4.0 (CC-BY-SA). These are open access articles distributed under the terms of the Creative Commons International License 4.0 (CC-BY-SA).
Please download the Author's Declaration. The author's declaration form must be completed in relation to the article and signed the original and sent a scanned document file (softcopy) to our email hippocampus@poltesa.ac.id or sent to the Editorial Office in the form of an original hard copy and the article in softcopy form.
Creative Commons License
This work is licensed under the Creative Commons International License 4.0 (CC-BY-SA)
